Thinking about buying a business? Don’t rely on a broker’s word—or a seller’s spreadsheet. I’ll help you evaluate the numbers, spot the red flags, and shape a smart deal, so you can buy with confidence (or walk away without second-guessing yourself).
But something feels off—and you’re not sure how to check if your gut is right.
The numbers don’t quite add up
There’s no clear salary for the owner
Add-backs seem optimistic (at best)
ou’re unsure how to value the business



They get a polished broker pack, a high-level financial summary, and just enough info to get emotionally invested.
And that’s when mistakes happen.
I’ve reviewed hundreds of business deals—and I’ve seen:
Inflated valuations with no logic
Personal expenses disguised as business costs
Businesses that rely 100% on the owner to function
Contracts that look fine—until they don’t
I partner with founders, investors, and entrepreneurs to simplify the process, strengthen your position, and ensure you walk into any negotiation with the insights and strategy you need to succeed.
With a sharp eye for numbers, and no-fluff approach to business, I help make sure you avoid common traps, and walk away with a win.









You’ll walk away with a clear understanding of the risks, opportunities, and whether this deal is really worth your time—and your money.


Pre-session review of financials
One hour recorded strategy session
Delivery typically within 3 business days from receiving financials
Perfect. I’ll help you avoid rookie mistakes and make sure you’re asking the right questions from the start.
That’s totally fine. The sooner we review the numbers, the better your positioning—especially before you show serious intent.
Even good businesses can have hidden risks. I’ll help you confirm what’s solid—and challenge anything that isn’t.
Absolutely. I often collaborate with your advisors to provide strategic, buyer-focused insights they may not catch.
No, I am not a registered business valuer. My Deal Evaluation service offers a practical, experienced perspective on business financials and valuations to help you make informed decisions. For a formal valuation, you may wish to consult a registered valuer.
The Deal Evaluation highlights potential red flags, unrealistic valuations, and hidden issues, giving you a clear understanding of the business’s actual value and financial health. This insight is invaluable for negotiating a fair price and avoiding costly surprises down the line.
Typically, once documents are received, I’ll complete the analysis and schedule your call within 3. This ensures you have everything you need to move forward with confidence and clarity.